Standardize your mailing list data and enable entry point address standardization with PostGrid’s Address Standardization API.
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How Does Address Standardization Make a Difference
When you standardize all of the addresses present in your mailing list according to the format presented by your country’s postal authority, in this case, Australian Postal Services, it’s called address standardization.
It’s essential because when you send direct mail pieces to the post office without standardized addresses, the staff has to do it themselves for accurate delivery.
It further delays the estimated time you gave for the delivery of your direct mail to your customers.
How do You Standardize Your Addresses
Once you’ve got an idea of what address standardization is and why it is crucial. You should know how you can do it for your mailing list’s addresses.
Two simple options are available, first, do it yourself, and second, use an Address Standardization API to complete this task. We’ll discuss the details of both of them in this article.
Do It Yourself (DIY)
If you want to standardize your customers’ addresses yourself, then you should follow the following steps:
- Pick the data to be standardized
- Check all the spelling errors, typos, wrong abbreviations, and other mistakes
- Edit and fix them all
As simple as this process seems, it’s tedious and may take tons of your essential hours to do.
No wonder every company has tens of thousands of addresses on their mailing list. And doing it all, checking the errors present in them manually and then correcting them, you can understand how much work and time it might require.
And because of is a tedious task, it’s prone to errors. That discards the primary reason for standardizing your data in the first place.
Use an Address Standardization API
Most companies with big mailing lists use an Address Standardization API to standardize their addresses. It checks and fixes them with high accuracy and within minimal time.
Plus, you don’t need to spend tons of your hours, resources, and efforts cleaning your database.
If you wish, you can also enable entry point standardization. This way, all the addresses will be standardized just as they enter your system.
For instance, if a customer enters their address details, then PostGrid’s Address Standardization API will check and fix it instantly before storing it in your database.
Why do You Need an Address Standardization API
If you’re into direct mail marketing then you’d need to standardize and validate the addresses of your mailing before you start using them to market your products and services. It’s mainly because the addresses that your audience enters usually contain a lot of errors, which may lead to misspending, loss of resources, and inaccurate results.
And with the help of an address standardization API, you can instantly fix all the typos, errors, abbreviation mistakes, and other mistakes. Thus, your final data will be in the proper format with correct and complete zip codes and other essential data.
Once all the addresses have been standardized, they’re passed to the validation feature. So that your mailing list only contains the right addresses and your direct mail pieces reach the correct recipient always. Thus, it helps boost your engagement and response rate.
These steps are essential for you to conduct prior to your direct mail marketing campaigns because while launching the promotional campaigns, you send direct mails in bulk.
And if you send tons of mail pieces to your mailing list without standardizing and validating them, then apart from the resources’ loss you’d face, it can also affect your brand’s reputation.
You’d be surprised to know that besides the wrong addresses, your mailing list also contains duplicate addresses: the identical customer details available in your system twice or thrice.
When you retarget your customers, you end up storing their exact details multiple times. That’s why it’s possible that your database has a good amount of identical addresses.
Now, this is also prone to a lot of misspending as you’ll get all these mail pieces printed and mailed. But eventually, some won’t even reach the recipient you’re trying to target, and some will end up on the same door more than once.
The latter may also create frustrated or annoyed prospects, which is bad for your brand’s reputation.
And that’s not all. Some companies even send confidential information in their direct mail like invoices, financial statements, and others.
If you’re one of them and send such mail pieces, then address verification is a must for you. The data that has not gone through the verification process may cost you customers because you may lose their crucial details due to errors in the addresses.
How Can PostGrid Address Standardization API Help You
PostGrid is Australia Post certified address standardization API. No matter what’s the type of your business, which industry you’re in, or what’s the size of your mailing list, you can use our API.
We help a variety of companies standardize their addresses with PostGrid’s API.
To get started with it, all you’d need to do is integrate it with your system. It’ll fetch all of your customers’ details and standardize your mailing list addresses within minimal time.
Here's how it works:
- Fixes errors standardise by state, city, or other factors needed by Postal Service
- Checks and edits the formatting and ensure that they’re all done according to the Australian postal service provider’s database
- Corrects all zip codes
Apart from standardizing your mailing lists, you would also want to validate your addresses. Without the proper address verification check, the standardization won’t do much benefit for your business.
Hence, it’s essential for you to keep track of the validity and deliverability of all of the addresses of your mailing list.
PostGrid does it in these simple steps.
- Standardization: When your customers enter their address details just like that, PostGrid’s API parses and standardizes it. The format is set according to the official database of the Australian postal service provider. And all of the addresses present in your mailing list look more clean and professional.
- Validation: Once standardized, all of the addresses are checked for their deliverability status. Thus, you’d only send mail pieces to the right recipient. It’ll highly decrease your bounce rate.
- Deduplication: After verifying the mailing list, all the addresses present in your data twice or thrice are deleted. This way, you can save yourself from wasting your money and resources.
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