Address verification API enables you to clean, parse, standardize, and validate all of the addresses present in your mailing list according to your local postal service provider’s official database.
It not only cleanses your current mailing list but enables your system to only let the verified addresses in. Plus, it fixes all the errors and information gaps present in your mailing list and removes the duplicate addresses present in your system (if any).
Duplicate addresses are the ones that enter your system due to retargeting existing customers or prospects who’ve already submitted their necessary details in return for a lead magnet.
Besides, wrong or incorrect addresses enter your system when your prospects enter their details in a hurry. Or let’s be honest, when they’re more focused on getting what you’ve offered instead of giving you the correct information in return.
Now, even though it might not cause any harm to your prospects, but it can cost you a lot of money, resources, and of course, time. That’s why we, on PostGrid, recommend you validate all the addresses before you invest in direct mail marketing.
PostGrid’s address verification API helps you verify and standardize all your system’s addresses within minimal time. Plus, it allows entry point verification, which means all the new addresses entering your system will be pre-verified once you’ve integrated our API with your CRM.
This way, you reduce your bounce rate, investment of time and money, and get more accurate tracking reports.