Gone are the days when people used to send each other direct mails and postcards.
The trend is still there, but it’s rare.
Thus, when people receive something tangible addressing specifically them by their first name, they’re thrilled to open and read what it has to say.
That’s the major reason why direct mails have the best open rates.
And now, if the copy of your marketing direct mail is compelling enough and your offer is just right, you can expect some action. After all, you’ve passed the first gate – your prospects have opened your mail.
If your direct mail, apart from delivering your marketing message, is educational or contains information valuable to your audience, it’s also going to serve your branding purposes.
People love sharing things, and it can work for your benefit.
You can also add a personalized link and ask them to visit a website to know about the particular helpful advice.