What is Direct Mail Advertising?

When you send tangible, personalized direct marketing mails to your highly targeted audience, it’s called direct mail advertising.

With this marketing strategy, you can reach a wide range of audiences and connect with them on a personal level. Your mail pieces are delivered right in the hands of decision-makers.

And if you’ve put in the right efforts and resources, you can double your engagement rate and your returns considerably through this method. Here’s a list of the types of marketing collaterals that you can send via direct mail:

  • Catalogs                 
  • Flyers
  • Brochures
  • Postcards   
  • Letters and much more.  

Every business or company is trying to steal prospects’ attention through various means like social media, email marketing, and search engine ads. However, direct mails can help you stand out from them, get your potential client’s attention, and engage with them.

You can also try this form of marketing in collaboration with your other marketing strategies. It can help you broaden your reach and connect with your audience at a personal level.

The best way to gain more clients is to communicate the right message with them tactfully. Direct mail marketing gives you a platform to engage your audience in a conversation and get them to take action.

A compelling design, just the right delivery of words and your offer, and a clear call to action are the basic needs of your perfect direct mail.

Address Verification Process
customer relationship

Features of PostGrid's Direct Mail Advertising Solution

PostGrid is a direct mail automation software that assists and guides brands to efficiently, accurately, and successfully conduct direct mail campaigns. The user-friendly features and API are beneficial to marketers. PostGrid provides:

  • Easy Integration
  • Address Verification and Validation
  • Ready to Ship with Australia Post in 2 Day
  • PCI DSS Level 1, ISAE 3402, SOC 2 – IRAP (Australia), ISO 9001, ISO 27001 Compliant Print Partner Network
  • Track the location of each of your direct mail pieces 
  • Get full analytical reports of launched campaign’s performance

Reasons Why You Should Consider Direct Mail Marketing

No wonder that direct mail marketing has been around before the dawn of the marketing industry. And there’s no doubt that it’s still effective. Not because this is where it all started, but it helps connect businesses with their audience readily and easily.

The open rate of direct mails is way better than any other digital form of marketing. And when done right, you can garner the best results for yourself.

Here are a few reasons why you should consider direct mail marketing:

online letters

Engage With People Instantly

Gone are the days when people used to send each other direct mails and postcards. 

The trend is still there, but it’s rare. 

Thus, when people receive something tangible addressing specifically them by their first name, they’re thrilled to open and read what it has to say.

That’s the major reason why direct mails have the best open rates. 

And now,  if the copy of your marketing direct mail is compelling enough and your offer is just right, you can expect some action. After all, you’ve passed the first gate – your prospects have opened your mail.

If your direct mail, apart from delivering your marketing message, is educational or contains information valuable to your audience, it’s also going to serve your branding purposes.

People love sharing things, and it can work for your benefit. 

You can also add a personalized link and ask them to visit a website to know about the particular helpful advice.

Helps Boost Your Brand Awareness

Companies have been using direct mail marketing to increase their brand awareness for ages. You can do it too.

Direct mails help you to reach out directly to the decision-makers. And if you’re using direct mail API like PostGrid, you can customize all of your mail pieces for the first name of your prospects, add your company’s logo to it, your website’s URL, or a personalized handwritten note.

It’ll help you stand out from the rest and give them a reason to remember you and your brand.

Apart from this, you can also try sending them some three-dimensional mailers or corporate gifts that they can keep and show others. It also helps in boosting your brand awareness.

Additionally, if you don’t have that kind of budget, you can keep sending regular direct mail pieces to your prospects. It’ll keep you on their top list, and next time they go shopping, they’ll remember or at least recognize your brand.

personalized direct mails

Comparatively Less Competitive

Even though direct mails have the best open and response rate, most businesses keep themselves only to digital marketing methods.

The two major reasons for this type of behavior are:

  • Despite bringing excellent results, you need a lot of time in your hand to launch your direct mail marketing campaigns.
  • It can be really expensive and difficult when done the traditional way.

However, it doesn’t have to be that way. Direct mail API, like PostGrid, can help businesses launch their direct mail marketing campaigns within their budget and timely—just like email marketing.

Thus, taking advantage of less competition, you can reach out and connect with your prospects way before your competitors do. This way, you can grow your business in a comparatively short period.

Ensures a Great ROI

According to DMA’s report, direct mails provide the average returns on investment around 16% or more.

Keeping this stat in mind, if you collaborate your marketing strategies with direct mail marketing, you know you can double your returns with time. 

Plus, even if your prospects take instant action and you don’t make more sales, if you’re making good connections with them and they’re starting to recognize your brand, it’ll go a long way.

You should always look at the lifetime value of a customer. If you got a hundred queries from your current direct mail campaign but fewer sales, then it’s still a plus point for your business in the long term.

Leverage this method to gain more and loyal customers.

professional data management

Helps Gain Trust of Your Audience

With a number of online scams going on, people tend to trust someone sending them direct mails and ensuring them a physical address to reach to. 

Direct mails are one of the best ways of one-to-one interaction. All you need to do is find out ways to launch your direct mail marketing campaigns within minimal time and resources.

How to Use Direct Mail Marketing The Best Possible Way

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Here’s how you can achieve your goals of marketing through direct mail advertising:

  • Always be creative with your direct mails
  • Collaborate direct mail marketing with digital advertising
  • Always personalize your direct mails
  • Use cost-effective methods to launch your direct mail campaigns

Integrates with your favourite tech stack & tools

Easily Improve your workflow and automate print & mail through seamless integration capabilities.

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